Dan Meadors

Dan Meadors
Spotlight Brand Services Amazon Optimization Experts Good Versus Bad Sellers on Amazon

Amazon Sellers 101 – How to Know the Difference Between Good and Bad Sellers on Amazon

When selling your product(s) through any sales channel, including Amazon, one of the most common mistakes a brand will make is thinking that the more sellers they have, the more successful their product(s) will be. We are here to tell you that is simply NOT TRUE! Especially when selling on Amazon. More sellers do not …

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Spotlight Brand Services Amazon Optimization Experts Customer Experience

Creating an Impactful Customer Experience on Amazon

The customer experience you provide can literally make or break your business. This true in general – not solely on Amazon! Your customers’ experience is crucial in determining they will feel about your products and even more importantly, your brand. According to a study by McKinsey, 70% of buying experiences are based on how the …

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Spotlight Brand Services Amazon Optimization Experts Minimum Advertised Price

The Importance of MAP and the Benefits it can Have on Your Amazon Products

The Amazon marketplace is fiercely competitive; and that competition can oftentimes be a great asset. It can be beneficial for consumers to get better pricing and it also promotes product innovation and advancement from retailers. Unfortunately, when competition is based solely on price, the consumer benefits; however, you, the brand, does not. When a consumer …

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Spotlight Brand Services Amazon Optimization Experts Counterfeit Products

How to Protect Your Brand from Counterfeit Products on Amazon

One of the biggest issues in the Amazon marketplace is the volume of counterfeit products that are being sold. Reports indicate that over the last year, Amazon has spent more than $500 million dollars to fight fraud, abuse and counterfeit products and has over 8000 employees working to keep their platform a safe and legitimate …

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