Dan Meadors, Author at Spotlight Brand Services

Amazon Sellers 101 – How to Know the Difference Between Good and Bad Sellers on Amazon

Leave a Comment / Customer Experience / By Dan Meadors

When selling your product(s) through any sales channel, including Amazon, one of the most common mistakes a brand will make is thinking that the more sellers they have, the more successful their product(s) will be. We are here to tell you that is simply NOT TRUE! Especially when selling on Amazon. More sellers do not …

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Are You Protecting Your Brand on Amazon?

Leave a Comment / Customer Experience / By Dan Meadors

Serious question. Would you be ok allowing your pet to cross the street alone? Would you feel more at ease knowing that it’s a busy street? Of course not! You would do everything in your power to ensure their safety and take the necessary steps to get them safely to the other side. The same …

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Creating an Impactful Customer Experience on Amazon

Leave a Comment / Customer Experience / By Dan Meadors

The customer experience you provide can literally make or break your business. This true in general – not solely on Amazon! Your customers’ experience is crucial in determining they will feel about your products and even more importantly, your brand. According to a study by McKinsey, 70% of buying experiences are based on how the …

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The Importance of MAP and the Benefits it can Have on Your Amazon Products

Leave a Comment / Optimization / By Dan Meadors

The Amazon marketplace is fiercely competitive; and that competition can oftentimes be a great asset. It can be beneficial for consumers to get better pricing and it also promotes product innovation and advancement from retailers. Unfortunately, when competition is based solely on price, the consumer benefits; however, you, the brand, does not. When a consumer …

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How to Protect Your Brand from Counterfeit Products on Amazon

Leave a Comment / Optimization / By Dan Meadors

One of the biggest issues in the Amazon marketplace is the volume of counterfeit products that are being sold. Reports indicate that over the last year, Amazon has spent more than $500 million dollars to fight fraud, abuse and counterfeit products and has over 8000 employees working to keep their platform a safe and legitimate …

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Optimizing Your Amazon Product Listing

Leave a Comment / Optimization / By Dan Meadors

If you have a brand and your products are sold on Amazon, this article will be of great value to you. Many brands have misconceptions about Amazon that prevent them from realizing all of the growth through a steady stream of new customers that Amazon can deliver directly to their brand. The truth is that …

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Dan Meadors

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