Optimization

Spotlight Brand Services Amazon Optimization Experts Minimum Advertised Price

The Importance of MAP and the Benefits it can Have on Your Amazon Products

The Amazon marketplace is fiercely competitive; and that competition can oftentimes be a great asset. It can be beneficial for consumers to get better pricing and it also promotes product innovation and advancement from retailers. Unfortunately, when competition is based solely on price, the consumer benefits; however, you, the brand, does not. When a consumer …

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Spotlight Brand Services Amazon Optimization Experts Counterfeit Products

How to Protect Your Brand from Counterfeit Products on Amazon

One of the biggest issues in the Amazon marketplace is the volume of counterfeit products that are being sold. Reports indicate that over the last year, Amazon has spent more than $500 million dollars to fight fraud, abuse and counterfeit products and has over 8000 employees working to keep their platform a safe and legitimate …

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